Designed on Purpose: A Bespoke Art Basel Gala Experience in Miami by The Wonder Woman Initiative
Wonder Woman Initiative Brings a Multi-sensory Journey That Celebrates the Power of Design and the Extraordinary Women Who Shape Our World
Going beyond barriers in bringing re-definitions and a holistic understanding to the idea of art and the artist, the Wonder Woman Initiative invites you to experience “Designed on Purpose” at Art Basel Miami on Saturday, December 7th, 2024 at 5:30PM at the Kimpton Angler’s South Beach Hotel.
A multi-sensory journey where guests will enjoy live art installations, brand activations, designer presentations, live talks, and a finely-curated buffet that is an edible exploration and reflects the event's core themes while fostering a sense of community.
“There’s an artist in everyone” says producer Tayo Ishola-Aranmolate. “Our goal is to bring attention to the artist as the designer of quality, understanding that when the artist's intention behind creation, invention, or design is known, its meaning translates even more powerfully to ignite positive change.”
Highlights include:
Live digital art installations, featuring work by Christy Hayek. Christy Hayek is a first generation Arab American from the New York/New Jersey area living in Los Angeles and works in the political arena as the current Director of Government Affairs for the Los Angeles Business Council. The main goal with her work is to engage the viewer's ability to recognize the patterns and shapes that exist in her work also exist all around us. The human experience emulates the same energy that defines in every, rock, living creature, and planet in this universe. By replicating these visualizations to describe this interconnectedness, she attempts to trigger the viewer to experience life from a different vantage point and viewpoint perspective. Inspired by The Overview Effect (1), she desires to express the same feeling of existentialism that astronauts experience when viewing the earth from outer space.
Designer fashion vignette presentation by Dieo Collection and I Am Eido
An exquisite wine tasting experience sponsored by PLINTH Wine
Producing soulful wines reflective of the lands and hands that craft them. From California
A live performance by transformational speaker, singer-songwriter Chris Hendricks
An intentional artistically curated fusion buffet
Live Talks
Auction of collectors items.
A premiere screening of "Designed on Purpose," a docu-series by the Wonder Woman Initiative
Designed on Purpose will be hosted by International Model and Breast Cancer Disruptor, Christine Handy
Additional partners include Kendra Scott, Sharing is Caring Foundation, Karmel Bortoleti Foundation, Best Buy Leovard, and media partner Cultured Focus.
About Wonder Woman Initiative: Since our inception, it has been important to stay true to our vision and mandate to see the woman's intrinsic power and value be amplified. We do this through our brand messaging, and also by curating live events and fashion shows to uplift women within the scope of community. You can learn more about The Wonder Woman Initiative here.